About this Event
To say that artificial intelligence, or AI, has grown in popularity as a marketing tool over the last few years would be a serious understatement. In Salesforce’s sixth State of Marketing report, a whopping 84% of marketers reported using AI for marketing — up from 29% in 2018. These same marketers are also finding more ways to apply AI in their work and reported an average of seven use cases — up from six in 2018.
Many companies hesitate to use AI for marketing out of fear it may replace human jobs or become a barrier to connecting personal connections with their customers. But it can actually pave the way for more creative career experiences and a deeper understanding of who you’re serving.
This Event is for