Holcim Pardot Implementation

Holcim Enhances Customer Engagement with BSC Global’s Pardot Expertise

Client Profile: Holcim

Holcim is a global leader in innovative and sustainable building solutions, with operations in over 70 countries. The company delivers cement, ready-mix concrete, aggregates, and a wide range of construction solutions to support modern infrastructure development.

With a strong presence in Egypt and other markets, Holcim sought to strengthen its digital marketing, lead nurturing, and customer engagement capabilities to meet evolving industry demands.

To achieve this, Holcim partnered with BSC Global for the successful implementation of Salesforce Pardot (Marketing Cloud Account Engagement).

Challenges Faced

  • Manual lead management created inefficiencies and delays.
  • Limited visibility into campaign effectiveness and ROI.
  • Disconnection between marketing and sales teams, leading to lead leakage.
  • Lack of personalized communication for diverse customer segments.
  • Need for a scalable marketing automation solution to support future growth.

BSC Global’s Implementation Approach

BSC Global deployed Pardot to streamline Holcim’s marketing operations and align sales and marketing processes.

Key Implementation Highlights

  • Automated Lead Capture & Scoring
  • Multi-touch Nurture Campaigns with personalized email journeys
  • CRM Integration with Salesforce for seamless lead handover
  • Dynamic Segmentation & Personalization to engage different buyer groups
  • Analytics & Reporting Dashboards for campaign performance tracking
  • User Training & Adoption Workshops for Holcim teams

Results Achieved

  • 40% improvement in qualified lead generation through scoring and nurturing
  • Better Sales-Marketing alignment, reducing lead leakage
  • Campaign ROI visibility improved with detailed analytics
  • Enhanced customer engagement with tailored, automated journeys
  • Stronger digital marketing foundation to scale future campaigns

Why Holcim Chose BSC Global

  • Expertise in Salesforce Pardot and CRM implementations
  • Industry knowledge in manufacturing and construction sectors
  • End-to-end delivery approach – from solution design to training
  • Focus on driving measurable business impact

Conclusion

Through Pardot implementation by BSC Global, Holcim successfully transformed its marketing strategy—improving lead quality, campaign effectiveness, and customer engagement. The project has empowered Holcim with a scalable marketing automation platform that supports its vision of digital growth and sustainable customer relationships.